Strategic Business Planning

Latest Feature Articles


 		Market Orientation Focuses on the Customer
Techniques of market research, positioning and branding were refined and became popular with the customer focused and marketing oriented approaches from the 1970s.
Emerging Technologies Can Revive Manufacture
Emerging technologies like nanotechnology, biotechnology, information technology and cognitive science offer promise for developed nations' manufacturing industries.
Marketing Management from Research to Control
Marketing management covers new product development, acquiring customers, maintaining customer relations and building brands to increase company value.
Small Business Strategy Development Alternative
Small business strategy development cannot use the same techniques that big businesses do. This article suggests an alternative approach that small businesses can use.
How to Develop Business Strategies for Success
Business strategy involves looking at existing situation and future scenarios, identifying a challenging mission and deciding how to execute that mission.